Omar Yunes the Mexican franchisee of Sushi Itto, the Japanese food company, beat stiff international competition to win the Best Franchisee of the World Award. This was announced on December 5, 2016, at the culmination of the competition in Florence, Italy.
Yunes became the franchisee of Sushi Itto and very quickly grew to open 13 units employing 400 across Mexico City, Puebla, and Veracruz. This amounts to 10% of the total number of units that Sushi Ittoo has. That this was no ordinary competition is borne out by the fact that franchisees from 34 countries including Argentina, Italy, France, Portugal, Brazil, and Mexico among others participated.
Winning this competition is a big deal for franchisees based out of Mexico as it has exalted their status to the international level at one fell swoop. Yunes on his part wants to give all the credit for the win to his 400 employees. The management of Sushi Ittoo is of course over the moon at this great victory as it will only add to the allure of their brand.
As a matter of fact, they were very perceptive in making a 21-year-old Yunes their franchisee, at a time, when nobody would have known about the kind of potential he possessed. According to the organizers of the festival, Yunes won not so much because of the brand he represented, but on account of the way, he ran the franchise benchmarking it to global standards.
This can only augur well for the Mexican franchise industry with more and more talented people wanting to emulate Yunes. By his victory Yunes has proved that it is not your age or nationality that will decide your level of achievement, but what you bring to the table. Obviously, Yunes must have worked very hard indeed when he started off at the young age of 21, learning the ropes, innovating, strategizing and eventually mastering the business model that worked so well for him. It might not be a bad idea for a leading business school to do a case-study of how he achieved the level success he did. The coming days will surely see him achieve much more acclaim, considering how young he still is.