Lori Senecal has an indisputable reputation of robust personality, adverting and marketing knowledge. She is a pioneer in the sector of developing innovative advertising techniques. Senecal has majored in innovative technology solutions that are meant to solve business problems. Her proficiency in the advertising industry prompted her to be chosen as a Global CEO of Crispin Porter +Bogusky (CP+B). She also worked with Kirshenbaum Bond Senecal (KBS) in a capacity of Global Executive Chairman. She is known to be a person who never stays in a comfort zone, which is key to her success. At Kirshenbaum Bond Senecal she propelled expansion of the company’s global vision, and her work ethics saw the company grow significantly.
According to Campaignlive, Senecal took the position as global CEO OF MDC Partners agency CP+B in March 2015, the first time when this role got introduced in the agency. She was responsible for overseeing CP+B’s worldwide development, growth, and expansion, managing the coordination of the company’s ten international offices and laying the focus on the agency’s increasing global development. From the time she joined the agency, Lori Senecal has contributed substantially to business and culture of CP+B offering a platform of up to date global agency characterized by the invention, agile and collaboration providing consistency Globally with robust local market innovation.
Under her management, the exemplary leadership and high regard for talent have propelled the agency’s entrepreneurship spirit which resulted to CP+B being recognized by Advertising Age in competition with other “Creativity Innovators of the Year” for the year 2017. Lori was honored to be among the number of four “Agency Executives to watch” in 2016. Also, she was recognized consecutively to feature in AdWeek’s power 100 List for the previous two years of rewarding the top leaders in the media industry, marketing and technology. Recently, Fast Company recognized Lori as a leader committed to revolutionizing the future of business which leads her to spot in the Most Creativity Innovators of the Year” in 2017.
Lori earned her degree from the McGill University. Before joining KBS, Lori served as President of flagship New York office of McCann Erickson, and prior to that, she was a Global Chief Innovation Officer for the firm of McCann World group. Follow her Twitter account.
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