When people think of cosmetics they usually conjure up images of dynamic fashion. Great makeup is often synonymous with women who know what kind of image they want and who aren’t afraid to go for it. But the industry itself is surprisingly timid about a lot of things. That’s why it’s especially impressive when one company really highlights the dynamic image that customers are after. The most notable example of this practice in action comes from Lime Crime. The name refers both to a company and the line of cosmetics it creates. But the exact meaning of the brand is something that deserves extra attention.
One of the most important things about the brand is the fact that it was created in response to the current state of things. There simply wasn’t much available for women who wanted makeup which could stand up to a high powered lifestyle while also offering up a wide variety of looks. It was even harder when one insisted on vegan and cruelty free products. Lime Crime came about in response to this pressing need. Women wanted more choices, and they were equally insistent that it be done the right way. Lime Crime responded by steadily working to create an amazing variety of products. And they always ensured that it was done in a cruelty free way that respected the environment.
The brand’s overall mission statement is centered on feeling. They think that cosmetics should help empower women and allow them to become the person they always dreamed of. They’re letting women take their looks in any conventional direction and beyond. One of the best examples of this is the company’s strong internet presence. They’re a modern company and it should come as little surprise that they make full use of modern tools. Customers are never left to their own devices. In fact, their main site is filled with ideas, tips and tutorials that can let anyone build upon a strong foundation. The brand is centered on making people feel comfortable during every step of the process. From first learning about it, to ordering and finally to making use of it in their day to day lives. No matter whether someone’s using their lipstick, hair coloring products, or anything else.