Most people are familiar with the term product recognition because it has been around since products and services were first bartered, traded or sold. Today there is a new term on the market that promises to turn retailing upside down. Image Recognition goes far beyond display cases and store shelves. Let’s consider what this means to the future of retail businesses and maintaining inventory.
Imagine using a mobile device to take a picture of a product, and then tap a button and the imagine is sent on a search. The technology finds matches and returns results that include Product Name, Model #, Description and even comments and reviews. Another tap of a button and purchasing begins on a shopping cart where the rest of the details concerning the order display quickly.
Now imagine holding a dinner party for a group of friends. The menu is decided, decorations chosen, and complimentary garnishes to adorn the plates add that special touch to guarantee success. Then you realize the ingredients for your special recipe are not enough to prepare for that many guests. No problem. Simply photo the packaging, send it off on a search, and finish your purchase complete with expedited shipping. It is sure to arrive in time to present a fabulous meal your guests will praise for years.
You see a car advertised in a magazine and want to know more about its features and options. Just point your mobile device at the photo, tap the button and off the image goes on a search. Suddenly you get a list of matching vehicles and the entire dealer sticker sheet with all the information you need to decide on any make, model or color.
The image recognition software comes in the form of an App for Apple and Android and even allows you to scan a photo into your computer. This technology results from the demand for mobile marketing to provide users with instant access to anything they wish to buy.
How do you get in on this technology? Very simple. You contact a company who specializes in visual search image recognition technology and let them show you how. Slyce is a leader in image recognition and offers Mobile Snap-to-Buy, V-Commerce, Tag & Display for Social Media campaigns, and Physical Advertising Recognition Digital Conversion. For retailers, these products and services cover every facet of selling from digital marketing, inventory and follow-up based on previous search history.