Fabletics knows a thing or two about how to increase their revenue by leveraging the power of the crowd. They are pioneers in this technique. In fact, Fabletics has over thirty thousand reviews on Trustpilot alone, where they have a trust score of 8.2.
Reviews are essential for a successful growth rate. For example, Fabletics grew two hundred percent since it was launched a few years ago. Reviews really do affect your bottom line. They also help increase trust in your brand, and they improve brand awareness.
Two studies showed that positive online reviews can help you rank better in the local search engine results on Google, including in the pack of three local companies that appear when you search for a local business. In fact, having reviews on sites that are Google Partners, such as Trust Pilot, can also help you increase your Google Seller Rating, which can help you increase your click through rate when it comes to Google Adwords ads. In addition, having positive reviews on sites such as Amazon or Walmart can help you increase your rankings on those sites, which will help increase your sales.
According to a study by Brightlocal, seventy four percent of people said that they would be ready to move on to the next step in the purchasing process after reading positive online reviews. In fact, including reviews on your landing page can improve your conversion rate by seventeen percent or more.
Let’s take a look at Yelp reviews and star ratings. An extra half star general rating on Yelp led to restaurants being sold out nineteen percent more times. An extra star rating across all industries can improve your revenue by up to nine percent.
Reviews also increase customer trust. So much so, in fact, that you will see a great increase in repeat customers. In fact, Fabletics has over one million active customers who are subscribed on a monthly basis. This is important, as eighty five percent of Fabletics’ revenue comes from these repeat customers, and seventeen percent of new customers are referred by these repeat customers.
Almost twenty six thousand people have the Yelp app installed on their phone. There are just so many options for online reviews. You can do them on your own site, or you can do them on Yelp, Trustpilot, Facebook, and various other sites. People trust these online reviews. Most people said that they would trust what they see on online reviews as much as if a family member or a close friend gave them a personal recommendation.
Kate Hudson is a well known actress who was the star in Almost Famous. However, she is also a marketing genius who has helped Fabletics gain worldwide acclaim. She joined Fabletics early on. She was asked to do so, and since then, she has been working hard for their success at every turn. One thing you should not forget to do is to take the Fabletics lifestyle quiz. It will help you understand which clothing is good for you.