How EOS Beat Chapstick for Lip Balm Leader

EOS started off selling their lip balm in Walgreens pharmacies after the company founders nearly begged for the opportunity. EOS founders knew they had an awesome product, if only they could get noticed. That deal with Walgreens and Target gave the founders the break they were hoping for after Allure and Cosmopolitan magazine editors talked about the new and exciting Walgreens find they had to try and loved.

EOS lip balm gained attention because the product was tailored to the needs of the Facebook active millennial consumer, based upon this age brackets responses to surveys and questionnaires. Their lip balm is created with organic ingredients and placed into a fun orb container that is far from ordinary. Flavor explosions are then added, and moisturizing agents that help keep the lips feeling and looking their best.

EOS listened and the result is a product that people love and trust, even more than Chapstick. Everyone has heard of Chapstick, and likely used it once or twice before. For the past 100 years, Chapstick has been the primary choice in lip balms for both men and women, leaving little room for creativity, fun, or even flavor since a lack of competition existed. When EOS lip balm came about in 2009, things would forever change in the lip balm industry. Now, EOS has achieved greatness, selling more containers of lip balm than Chapstick last year, and earning a spot as the number two lip balm in the world, above Chapstick’s spot at number three.

It is amazing what you can do when you are confident in your product and listen to the people who you are designing the product for. EOS is a company that proves that sometimes, new is better and change is good. This company is the breath of fresh air that you need in lip balm products.

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