The idea behind Fabletics is that people are able to get the clothes that they want to work out in with the most convenient options possible. Don Ressler knows that people do not always have the time to go to a store to go shopping. He knows that some people don’t even have the time to go shopping on the Internet and that having too many choices can sometimes be overwhelming for different people. There are many different ways that Don Ressler has promoted his brand but the most recent interviews show that there are major changes coming to the company.
With the name change that they recently had that changed their name to TechStyle, Don Ressler saw the need to make sure that people understood that they had a headquarter office that things were being made at and even sourced at. He wanted people to see that things were different and that they were going to be able to get more out of the options that they had. Ressler also wanted people to see that things were going to change no matter what was going on in the business and the things that were all around them in the different situations.
The way that things were done with the company changed recently. Before, Don Ressler only allowed people to buy from his website. The JustFab and Fabletics websites received a lot of traffic which was great for business. Some people, though, didn’t want to use the website and that caused the company to lose some sales. They wanted the option to purchase the clothes from other places, like Amazon. Don Ressler did what he could to make sure that people were getting what they could out of the experience and there were many options that came along with this for them.
Selling on Amazon is one way that he has done what he can to make sure that customers are getting the most out of the experience. According to eyepain.org, Don Ressler has also come up with the idea of brick and mortar stores for people to shop from. While these are not the most convenient as the online stores are, they are something that people can enjoy while they are out shopping. It is something that he has done to make sure that things are going to work for everyone no matter how they prefer to shop for the clothes that they need.
Learn more about Don Ressler: http://www.zimbio.com/photos/Adam+Goldenberg/Don+Ressler/JustFab+com+Debuts+Los+Angeles+Flagship+Store/VTdKv_H2Vpy