Drive Halts

For the past few years, the communities and businesses North of Lake Tahoe have suffered the brunt of both nature and what Andy Wirth terms as divisive political activism. It all started with an epic drought that swept through the land bringing with it devastating effects on the small businesses and winter resorts that rely on them. These include the Squaw Valley resort and some of the most popular winter sports terrains in North America.
In an article published by Reno-Gazette journal, the situation was further aggravated by the incorporation suit brought against the Olympic Valley communities. This case lasted four long years pitting the incorporation backers led by Fred Ilfield against the Olympic Valley communities. The communities and their interests were represented by the Squaw-Alpine resort CEO, Andy Wirth, who saw the incorporation move as a threat to the business and civic climate in the valley.
Wirth described the incorporation as a long-term threat to the survival of the valley communities and businesses therein. He noted that such incorporation would serve to increase taxes on the valley businesses making it difficult to open up a business or a operate one in Tahoe. According to Wirth, this would also lead to a decrease on the services that people depend on for survival such as road maintenance and snow plowing.
It, therefore, came as a relief to the Olympic Valley residents when the incorporation sympathizers decided to withdraw their case. It also served double relief to the Valley businesses as the winter season storms and colds came in earlier than anticipated and thus the opening of the various resorts across Tahoe including Wirth’s Squaw-valley resort. Wirth also mentioned that case was quite divisive and called on the Tahoe Valley residents to see the dropping of the case as a chance for healing.
About Andy Wirth
Andy began his career in as an intern with the Steamboat Ski and Resort Corporation in 1986. For over 20 years, Andy has been working with the company in its marketing department in various roles until 2006 when the company was purchased by Intrawest. This saw Andy elevated to the position of the company’s Chief Marketing Officer and Executive Vice President of sales. In 2010, he joined Squaw Valley Ski Resort as CEO where he serves up to date.

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