Category Archives: Real Estate

The Scaling of JHSF to Great Realty Heights under Jose AureimoNeto’s Leadership

Synonymous with high-end real estate undertakings in Brazil, JHSF’s dedication to creating innovative realty solutions and incomparable experiences for high-net worth clients is unbound. This company has made profound contributions in both commercial and residential incorporation, and has been a pacesetter in the creation and management of four business units, including incorporation, shopping centers, high-end hotels and one international business airport.

JHSF was founded in 1972 and as it grew, it consolidated its presence in various capitals including Manaus, Salvador and Sao Paulo. Its continued success also earned it global recognition when it debuted its international presence in New York (USA) and Punta del Este (Uruguay). Subsequent to its leadership of mature realty markets overseas, the company went on to convey its attention to recurring revenue. JHSF became a public company in 2007, with its shares traded on the Sao Paulo Boyespa stock exchange.

Acquiring the recognition of being the leader in the Brazilian luxury real estate doesn’t come easy. Competition has grown fiercer with existing competitors and new players partaking in the battle for market share. Nevertheless, JHSF has managed to stay at the top of the game for years. This can be attributed to its innovative and groundbreaking persona, combined with its agility and ability to observe and anticipate the ever-changing desires of the modern-day affluent clientele.

JHSF is under the leadership of Jose AureimoNeto, who serves as the Chairman and Chief Executive Officer. Besides overseeing the company’s interests in residential and commercial properties within Brazil, he also manages the brand’s extensive retail and shopping portfolio. This includes the management of the Ponta Negra shopping center in Manaus, Metro Tucuruv, CidadeJardim shopping complex in Sao Paulo, and Bela Vista in Salvador.

AureimoNeto graduated from the Fundacao Armando AlvaresPenteado University in Sao Paulo. He started working at JHSF in 1993, and four years later he establishedParkbem, a parking lot management company that served as the company’s services department. By 1998, this department had achieved great success such that AureimoNeto was not only given the rights to create the Shopping Santa Cruz (the group’s first shopping destination), but was also mandated to oversee its successful development. To know more about him click here.

Over the years, AureimoNeto has oversaw many other ventures and has secured partnerships with various reputable retail brands. Under his leadership, it’s evident that JHSF is in able hands, which only means that its future is bright.

José Auriemo Neto, a Leading Real Estate Executive, Offers Leadership for the Growth of JHSF

Being the largest economy in Latin America, Brazil has its real estate industry growing year after year. Airports, luxury apartments, gated neighborhood homes, 5-star hotels, modern hospitals, and sophisticated shopping malls have gradually increased over the recent past. Real estate companies in Brazil have also increased with the increased demand in the industry. As many as they are, there is one company that has dominated the industry for over four decades, and even crossed borders and dominated markets in the neighborhood of Brazil. That company is known as JHSF Participações S.A., and it is led by José Auriemo Neto, chairman and CEO.

JHSF Participações S.A. identifies, plans, develops, and manages high-end real-estate projects in Brazil, Uruguay, El Salvador, and in the United States. Its first office was opened at Sao Paulo, Brazil in 1972, and later the firm opened branches in Rio de Janeiro and Manaus. To create a strong base in the United States, arguably the biggest economy in the world, JHSF Participações S.A. opened two offices in the country- one in Miami and one in New York. The company also has operations in Punta Del Este and San Salvador. The company employs close to 5000 people, all being professionals in different disciplines.

Signature Projects

A good number of Shopping Centers, Fasano Hotel & Restaurants, and incorporations in Brazil are developed by JHSF Participações S.A. Besides that; the company was hired by the government to develop a modern airport in the country, an airport the company still manages. Innovation, quality, sophistication, and uniqueness defines projects designed or run by JHSF. Over the years, JHSF has gained a reputation for identifying opportunities not seen by other real estate companies and making the best out of them. Click here to know more.

Some of the notable projects by JHSF include the Shopping Cidade Jardim, Shopping Metro Santa Cruz, Shopping Bella Vista, and the City Garden Corporate Center in Sao Paulo among others.

More about Jose Auriemo

Jose Auriemo was born in Sao Paulo 41 years ago. Zeco, as his friends fondly call him, took over the leadership of JHSF from his dad, Fabio Auriemo, in 2003. He has since led the company to assume leadership in the Brazilian real estate market.

Outside of business, Jose is a husband and a father of two. As a young boy, Jose played football as an amateur in Norway.

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