Kate Hudson had never had any prior business experience before she signed on to be a promoter of Fabletics. Before she was approached by the creators of Fabletics, the only thing she did was perform for people and work out. It was the desire she had for working out that drove them to approach her for her promotion of Fabletics.
Since she was a fitness guru, Kate Hudson opted to sign on to help promote the brand. She wanted something comfortable to work out in as well so she quickly signed on to the brand and has since been working to make the brand better. There hasn’t been anything that Kate hasn’t worked on for the brand.
In recent times, Fabletics has been utalizing the reverse showroom technique but since there are some people who still prefer to try on something prior to purchasing the items, they opted to open actual stores. There is a limited number of stores open and when customers enter into the stores, the sales workers will help to find the right items for the customers and when they are done trying items on, they will try to get the customers to signup for the monthly membership.
Fabletics has been in direct competition with other virtual showrooms like Amazon, who also use the reverse showroom technique. The reverse showroom has been the popular, go to way to shop these days. With more people having less time on their hands and forcing to pay bills online, shop online, and more, the reverse showroom has taken the internet to a whole new level.
Shoppers who opt to purchase Fabletics will receive a new set of workout wear monthly. The workout wear will vary depending on the style that you like and the type of workout wear that you like. You will be asked to take a lifestyle quiz which will help the brand know what types of wear that you like and will use this quiz to know what to send you in future orders.
Each month you will receive a new order unless you direct the company to skip a month. If you receive something that you don’t like, you can simply call the company and they will issue you a credit to be used on future orders or they will send you another order once the first order is received back.