Category Archives: Cosmetics Industry

How Lip Balm Upstart EOS has Swam Upstream of the Currents in the Beauty Industry to Capture the Loyalty of Millions of Users

EOS lip balm upstart dared to swim upstream of the choppy currents of the beauty industry to compete with giants. By using a combination of marketing dynamics, the founders used business positioning, customer targeting, and the appeal value inherent in a product to woo millions of loyal customers. Seven years into the beauty business has seen the company grab a substantial chunk of the make-up pie that for years has been the domain of Chapstick. EOS ( identified what was lacking in the beauty market, and quickly chipped in to manufacture an organic and natural product to satisfy an upward spiraling demand.

The first winning strategy the upstart firm deployed was to emphasize the values they espouse besides creating and distributing the product. They came up with the idea of blazing their trail by manufacturing a different lip balm that would not look like every other item on the isle of beauty. This paid off because soon celebrities took notice of the balm and started experimenting with it. Although lip balm can be considered a unisex commodity, they carried out extensive research that revealed women were the primary users, and that they would prefer a different type of container from the traditional tube. EOS created a product that was specially designed to fit the needs of a woman’s daily beauty needs by coming up with original shapes, colors, and flavors that ladies would find irresistible.

Importantly, the manufacturers produced a lip balm that would stand the test of time by veering off the gimmicky avenue. The product they came up with had an enduring pleasure to use inbuilt into its nature. Apart from competitive pricing on Target and Costco stores, the balm has a broad sensory appeal of smell, flavor, touch, and coloring all of which are organic. The company’s tagline, “The lip balm that makes you smile,” resonates with the feelings of whoever uses it.

Lime Crime – Top Notch Makeup From Lime Crime

Lime Crime is one of the few makeup brands that stands out for their quality, immense discoveries, and new products that constantly add to what they already have. With a creative and smart makeup team, you’ll find that Lime Crime knows how to provide only the best products in the industry. Everything from what they design to what they create with their natural ingredients, this company knows all about what they offer. The brand is known for delivering top notch quality and unique ideas, so definitely look out for what they offer. Lime Crime is definitely one of the few companies that tries to come up with ingredients and products that are new and different.

Lime Crime – What Makes The Brand So Unique?

– Unique Products With Healthy Ingredients

First of all, the brand delivers only top notch quality products with a unique approach to using the rig ingredients. The organic approach to making these products is what makes Lime Crime the best in the business. Lime Crime strives to create only the best products that provide seriously healthy ingredients that cannot harm the typical person’s skin. Going organic is worth the investment with this brand. You can be sure your skin is going to love this unique product. There are several ingredients you need to look at in awake up to stay safe, but this brand is worth the investment in the long run.

– Cruelty-Free

Cruelty-free makeup is best because you know that the makeup has been perfectly tested weigh out hurting or damaging any adorable animals by testing. Cruelty-free makeup is great because of how they are designed and how they can’t harm your skin either. With clarity in colors and ingredients, the organic minerals all come together to give the color a perfect look very easily.

– Wide Variety And Great Colors

Lime Crime consistently looks for something different to give their clients only the best quality colors. With their wide variety of items, you’ll find that they constantly look for unique ways to give clients only the best quality videos. Their wide variety of colors and designs makes it more than possible to get top notch makeup. Doe Deere, the creator of the brand, just loves trying to come up with the latest colors and use the best mixtures. Constantly stand out, Lime Crime combines glitters, light shades, and full on colors with their makeup. They love to come up with new items, so going through their list of makeup will show you they constantly love coming up with new products to sell.

Lime Crime is one of the few brands in the world that constantly comes up with the best clothing. Doe Deere continues to look for the latest techniques and programs to give people only the best quality products that can enhance what you look like. Lime Crime is constantly looking updating their product line with new colors and designs, and if you want affordable makeup, Lime Crime is the one to go for.