Category Archives: Ad Culture

Meet Lori Senecal-the Former Global President of CP+B

Lori Senecal has an indisputable reputation of robust personality, adverting and marketing knowledge. She is a pioneer in the sector of developing innovative advertising techniques. Senecal has majored in innovative technology solutions that are meant to solve business problems. Her proficiency in the advertising industry prompted her to be chosen as a Global CEO of Crispin Porter +Bogusky (CP+B). She also worked with Kirshenbaum Bond Senecal (KBS) in a capacity of Global Executive Chairman. She is known to be a person who never stays in a comfort zone, which is key to her success. At Kirshenbaum Bond Senecal she propelled expansion of the company’s global vision, and her work ethics saw the company grow significantly.



According to Campaignlive, Senecal took the position as global CEO OF MDC Partners agency CP+B in March 2015, the first time when this role got introduced in the agency. She was responsible for overseeing CP+B’s worldwide development, growth, and expansion, managing the coordination of the company’s ten international offices and laying the focus on the agency’s increasing global development. From the time she joined the agency, Lori Senecal has contributed substantially to business and culture of CP+B offering a platform of up to date global agency characterized by the invention, agile and collaboration providing consistency Globally with robust local market innovation.



Under her management, the exemplary leadership and high regard for talent have propelled the agency’s entrepreneurship spirit which resulted to CP+B being recognized by Advertising Age in competition with other “Creativity Innovators of the Year” for the year 2017. Lori was honored to be among the number of four “Agency Executives to watch” in 2016. Also, she was recognized consecutively to feature in AdWeek’s power 100 List for the previous two years of rewarding the top leaders in the media industry, marketing and technology. Recently, Fast Company recognized Lori as a leader committed to revolutionizing the future of business which leads her to spot in the Most Creativity Innovators of the Year” in 2017.



Lori earned her degree from the McGill University. Before joining KBS, Lori served as President of flagship New York office of McCann Erickson, and prior to that, she was a Global Chief Innovation Officer for the firm of McCann World group. Follow her Twitter account.


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How EOS Beat Chapstick for Lip Balm Leader

EOS started off selling their lip balm in Walgreens pharmacies after the company founders nearly begged for the opportunity. EOS founders knew they had an awesome product, if only they could get noticed. That deal with Walgreens and Target gave the founders the break they were hoping for after Allure and Cosmopolitan magazine editors talked about the new and exciting Walgreens find they had to try and loved.

EOS lip balm gained attention because the product was tailored to the needs of the Facebook active millennial consumer, based upon this age brackets responses to surveys and questionnaires. Their lip balm is created with organic ingredients and placed into a fun orb container that is far from ordinary. Flavor explosions are then added, and moisturizing agents that help keep the lips feeling and looking their best.

EOS listened and the result is a product that people love and trust, even more than Chapstick. Everyone has heard of Chapstick, and likely used it once or twice before. For the past 100 years, Chapstick has been the primary choice in lip balms for both men and women, leaving little room for creativity, fun, or even flavor since a lack of competition existed. When EOS lip balm came about in 2009, things would forever change in the lip balm industry. Now, EOS has achieved greatness, selling more containers of lip balm than Chapstick last year, and earning a spot as the number two lip balm in the world, above Chapstick’s spot at number three.

It is amazing what you can do when you are confident in your product and listen to the people who you are designing the product for. EOS is a company that proves that sometimes, new is better and change is good. This company is the breath of fresh air that you need in lip balm products.

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Advertising Methods for The Beginners In Brazil


Are you new in the Brazilian advertising world but want to be successful in your business? tells that many entrepreneurs want to pass their advertising massage to their potential clients without spending a lot of money and also without failing. There are various advertising methods that you can use and finally emerge with the results you are looking for. Here are some few tips to help you.

  • First, if you are not advertising online, then you can use flyers. You will not have to spend a fortune when printing. They are a cheap and effective option for you. When using them, you can target your preferred audience.
  • Second, if advertising online, then you have to start by writing good quality articles. A few good articles can make several people to visit your site. The articles you write will stay there for a long time. If you manage to write several every week, then you can be guaranteed traffic coming in to your site, in a period of less than 6 months. With this kind of advertising, you will not even spend your money.You will have achieved your goal in advertising free of charge.
  • Lastly, if you are not willing to write articles, but have some dollars that you can spare, then you can start using the pay per click search engine Google AdWords. This is actually a very effective method of advertising that will definitely bring results. When using this service,you can bid on the targeted keywords and decide only to pay when someone has visited your website. This is actually one of the top advertising methods that are being currently used by many professionals and experts in the business world today. When you decide to use this service, you will see results and as you get to understand the system better, you will be in a position to figure out how to make those good results even better.

If you want help with advertising in Brazil, then you can contact Claudio Loureiro. He is an advertising executive based in Brazil. He is also a recognized entrepreneur, who was born in Curitiba.Claudio is the founder and theCEO of Heads. His firm is the largest privately held advertising agency in the whole of Brazil. This advertising agency has clients all over the country, and they are believed to offer good advertising services to all their clients. They are also believed to offer affordable services to the clients.